Email Marketing Spam. The CANSPAM law’s full name is Controlling the Assault of NonSolicited Pornography and Marketing Act of 2003 The goal is to protect consumers from unsolicited email The law overrides many state laws that would otherwise allow for unregulated or partially regulated email marketing activity Relax—there’s no need to worry.
A study by Finances Online shows that 45% of email recipients will click spam based solely on the info they see in the ‘from’ field name and email address Email addresses such as firstnamelastname@domain or any variation are always a good choice Moreover leading Email Service Providers (ESPs) tend to pay close attention to the ‘from’ field.
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In fact companies lost $676 million to spam emails from fake vendors in 2017 In order to protect their users inbox providers like Gmail Outlook and Yahoo Mail use spam filters to help ensure these messages don’t clutter up their user’s inboxes or worse harm their users.
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Email Marketing and spam – Reputation is (Almost) Everything “Why do my emails go to spam?” The risk that your marketing campaigns will end in the unsolicited email folder is not zero The level of risk is impossible to determine or break down even where there are no fraudulent intentions on the sender’s behalf.
Email Marketing and spam Reputation is (Almost
Avoiding Email Marketing Spam is a must if you want to build influence and business Email marketing is a killer way to connect and influence your members customers and subscribers If your email content is effective you could make your subscribers addicted to checking their mail.
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Open rates above 25% indicate that your brand’s sender reputation is healthy and mail is hitting the primary inbox Open rates between 1525% indicate that your mail may not be arriving in the spam folder but could benefit from further optimization Open rates below 15% indicate that your mail could be getting filtered to the spam folder.